The trailer for the Marketing Society's 'Future of advertising' films
via youtube.com
Featuring me (at the end) making myself very unpopular with McCann's, TBWA etc by calling them "anodyne".
Glyn Britton // Strategy Director with digitally-minded integrated advertising agency Albion. Check us out at www.albionlondon.com.
Featuring me (at the end) making myself very unpopular with McCann's, TBWA etc by calling them "anodyne".
How did I never see this before? “Chaka mad.” Amaze.
Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled.
I trial a lot of iPhone apps, it's kind of part of my job (and I'm kind of a geek).
But only a very few make it beyond a first try out. Even fewer make it to active usage. And only the elite make it to my homescreen.
But the homescreen only feeds my active usage because it's easy to get there - no swipes required. So getting onto that piece of screen real estate is critical.
Some apps (like Simplenote or Instapaper) have worked there way onto there gradually, through sheer utility. Some are on there (like Path or Dialvetica) becasue I'm curious about them and want to force myself to use them more. Some get straight on there, demoting something else, because they've already been super-useful and fun on another platform (like Flipboard or Kindle).
It would be interesting if Apple would report the metric of homescreen presence for apps. I'm certain they won't.
Clever, simple and beautiful type. Via @hollybrocks
Since I switched my iPhone from giffgaff to O2 , I kept falling foul of O2’s 1Gb per month data cap on my iPhone tariff. So I’m trying data-shrinking app Onavo, and so far it’s making a real difference. No discernible slowing down, but the app shows its saving me on average a third on my data usage, and in some cases as much as 80%.
I’ve got a slight nagging feeling about funnelling all my data through an unknown startup, but the utility they provide (plus some smart answers to that question online from their founder) mean I can easily get over that.
